Global Cooperation Hotline

400-111-5557

RENZHONG HAIHUI GROUP

Renzhonghai Group , as a global leading franchised enterprise, committed to building a global leading restaurant brand management and supply chain empowerment dual-platform company.

Focusing on Sichuan cuisine, with retail as its breakthrough, creating a comprehensive catering group that integrates brand stores, supply chains, and retail.

It currently owns multiple catering brands, including ShooLoongKan, Shu Da Xia, The way of Dragon, and Mao Da Xian, with over 4000 locations across the globe.

It has laid out a comprehensive industrial chain around our brand catering-related businesses, covering fields such as Sichuan composite seasonings, hot pot bases, and Sichuan-style ready-to-eat products.

About SHOO LOONG KAN

"ShooLoongKan debuted in 2014. Since its establishment, it has consistently adhered to the concept of "using heart to make flavor, conscience to make quality", taking root in Sichuan and radiating globally, striving to "let the world enjoy Chinese flavors". Today, the brand's map has radiated to four continents, 24 overseas countries and regions, covering over 400 cities, with over 800 global stores, and serving 1.2 billion global customers annually. It has consecutively won the titles of "Top 10 Chinese Hot Pot Brands" and "Top 100 Franchised Hot Pot Brands" for multiple years, and in 2023, it even won the honor of "Top Brand of Spicy Oil Hot Pot" and "Top Three Chinese Hot Pot Brands". 

The brand is committed to deepening its roots in the catering industry, continuously breaking through and innovating: introducing new products, matching different market demands with store models, diversifying branding marketing actions, and perfecting backend supply chain support. As a result, ShooLoongKan has become a leading global franchised Sichuan hot pot brand.

Honorary Awards

2023 New Marketing Creativity Award
2023 New Consumer Food Landmark Brands
2023 Star Species Award
Top 100 Catering Brands in 2023
Global Image Experience Store
Top 10 Hot Pot Brands for 2023
2023 New Marketing Creativity Award
2023 New Consumer Food Landmark Brands
2023 Star Species Award
Top 100 Catering Brands in 2023
Global Image Experience Store
Top 10 Hot Pot Brands for 2023

Brand history

2014

Launch of ShooLoongKan Brand.

2015

Topping the list of best restaurants on Dianping for 9 consecutive months.

In April: the first commercial district restaurant, Chunxi Restaurant was opened.

2016

Selected as a recommended restaurant by Chengdu Municipal Government Office during the G20 Summit.

In March, the concept restaurant issued free dinner to celebrate Sichun Jinqiang Basketball Team becoming CBA champion.

On April 1: ShooLoongKan hot pot internal hero training system was established.

On September 30: The first generation of derivatives, hot pot soup base gift box was launched.

On November 11: The 5th Chengdu Food Expo kicked off, and ShooLoongKan Hot Pot was invited to participate.

On November 18: ShooLoongKan Hot Pot was launched in Shanghai.

December: ShooLoongKan “One Hundred Stores in One Year” commemorative restaurant was opened.

2017

In January: Awarded Chengdu's top ten hot pots with development potential; annual top 100 catering “internet celebrity” WeChat account.

On March 17: ShooLoongKan's first 4D kitchen was put into use.

March: ShooLoongKan Convenient Hot pot 2.0 version was launched.

On August 19: ShooLoongKan reached a strategic signing with Xinmeida.

On November 11: Invited to land on Tmall Gala press conference, No.1 in sales of convenience hot pot alone.

2018

On January 4: ShooLoongKan's trademark was successfully registered.

On February 13: The first overseas directly-managed restaurant, Singapore No. 1 Store, was officially opened.

On July 27: ShooLoongKan  officially entered Walmart.

On October 22: ShooLoongKan Brand representatives participated in G2018 Catering New Retail Leadership Summit.

2019

On March 31: The Second ShooLoongKan Food Festival was held.

July: ShooLoongKan's Chunxi Store was ranked on the “Must Eat List” by Dianping.

August: over 900 stores worldwide.

September: Overseas directly-managed store opened in Shinjuku, Japan.

September: “Hot Pot Toothpaste” jointly created with Lesening, 3,000 sets of which were sold out immediately after launch, with an online exposure of more than 450 million.

On November 11: Double Eleven Food Festival was held, with 14 million coupons sold online.

December: ShooLoongKan Franchisee Committee was established to provide vertical services to partners.

2020

January: Awarded the title of “Service Quality Benchmark Enterprise”.

March: Dine-in and take-out integration app launched in all directly-managed stores.

July: ShooLoongKan Foods Company was established.

August: Top 20 Spicy Hot pot Brands in China.

August: “Top 10 Hot pot Brands in China in 2020” by China Catering Marketing Summit.

October:ShooLoongKan Mini Catering Management Company was established.

October: The Second Annual China Catering Chain Franchise Summit.

October: ShooLoongKan became a member of the Global Bureau of the International Hot pot Industry Alliance.

November: Top 10 Consumer Innovation Case Award in 2020.

December: 900+ stores worldwide.

December: ShooLoongKan Brand newly upgraded 2.0 project Shanghai/Chengdu stores.

ShooLoongKan Hot Pot was awarded TOP 10 China Catering Chain Franchise Brands.

TOP10 China Catering Chain Franchise Brands (Hot pot) .

Weibo Word of Mouth List Brand Influence Award.

2021

February: ShooLoongKan won the title of “Chengdu Food Landmark Brand”.

April: ShooLoongKan MiniHoogo's first store opened in Chunxi Storeping Centre.

Top 10 Hotpot Brands in China 2021, Outstanding Enterprise in Consumption Innovation Award.

Best New Consumer Brand.

Chengdu-Chongqing Twin Cities Economic Circle CSR Case Award / Top 100 Corporate Social List.

New Consumption Era Guardian Quality of Life Quality Brand Alliance Taste and Flavour Award.

Annual Caijing.com New Consumption and New Economy Awards - CSR Role Model of the Year Award.

Leading Brand of Catering Integration Development in Chengdu-Chongqing Bicircle.

Outstanding Enterprise in Consumption Innovation (ShooLoongKan x Yonggong Tianya superX Let's Hot Pot Together! Cross-border Marketing Case).

ShooLoongKan won the Top 15 Hotpot Brands in China in the first half of 2021.

2022

Top 10 Hotpot Brands in China.

Top 15 Hotpot Brands in China.

China Catering Golden Whole Award Top 10 Most Popular Hotpot Brands.

August: Top 50 Hotpot Brands with Sinking Influence in China.

August 19: ShooLoongKan's first community service store - ShooLoongKan Wenjiang Asia Bay Store opened.

September: ShooLoongKan rankedTop Three  in Top 15 Hotpot Brands 2022 List organised by Amedia Gold List.

September: ShooLoongKan was awarded as one of the top ten hotpot brands in China in 2022.

September: ShooLoongKan hot pot on the “Ultimate Challenge” variety show, the yeast soupbase was highly praised!

On October 21: ShooLoongKan Global Flagship Store (Chunxi Concept Store) reopened! The new hot gathering place returns in glory. Pepsi’s Sugar Free Coke co-branded with Honor of Kings cans debuted at ShooLoongKan in Chengdu!

December: ShooLoongKan was on CCTV1 Cornerstone, representing Sichuan hotpot.

On December 30: At China Catering Innovation Conference hosted by China Restaurant Insider, ShooLoongKan won 2021 Marketing Innovation Award, the 2022 Scene Innovation Award and the 2022 Category Top50 Award.

2023

Awarded “Star Species Award for Spicy Beef Tallow Hotpot Top Brand of the Year” by Sichuan Daily.

Outstanding Business Partner & New Consumption Characteristic Food Landmark of the Year.

Won “The 2nd China Catering Jade Plate Award - Hotpot Brand TOP10”.

Catering Brand Power TOP100 of the Year.

Awarded “2023 China Catering Franchise Brand TOP100” by Meituan & CCFA.

May: Awarded “2023 Pioneer Chain Brand Going Overseas”.

Top 20 Pioneer Chain Brands Going Abroad in 2023.

Cooperation hotline
(+86)400-111-5557
8th Floor, SAC Dongyuan Center, No. 6 Renmin East Road, Qingyang District, Chengdu City, Sichuan Province

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